Betfair’s Dominance in the UK’s Online Sportsbook Market: A Deep Dive
For decades, the UK’s gambling industry has been shaped by a handful of operators, but none have commanded the same level of trust, innovation, and market share as Betfair. The company, founded in 1996, revolutionised sports betting by introducing the world’s first peer-to-peer betting exchange, where punters traded bets directly rather than relying on bookmakers. … Read more